*Hidden Block*
WordPress Button Templates
Video/Photo Background – Standard CTA Button + Learn More Button
Quote / Menu Buttons
BRANDING:
LOGO HEAD: Codec Cold Trial ExtraBold
LOGO SUB-HEAD: Codec Cold Trial News
CONTENT:
HEADINGS: Helvetica, 18 point
FOOTERS: Helvetica Neue LT Std, 67 Med Condensed, 9.5 point font, (color: 80 percent black)
BODY TEXT: Helvetica Neuve Medium Condensed, 10 point font, (color: 80 percent black)
For Questions Contact:
Heather Hutton
317.399.2105
[email protected]
Logos
BACKGROUND: It is best to put the logo on a light background with little to no clutter.
FONT: Typeface should not be altered or changed.
ROTATION: Logo should always be used as shown and not rotated in any way.
COLOR: Colors should not be changed unless the document is in black and white, then greyscale is acceptable.
*Contact Heather Hutton if you need additional formats.
Brand Colors
Best Practices
Taking Photos
Use “Rule of Thirds”
Use The Best Lighting Possible
Quickly Share Your Best Shot. Especially In An Event Setting, Immediate Is Best
Join In, Always Feel Welcome To Participate In Taking Photo’s Or Being In One
Upload In Maximum Quality, Use BOX If Necessary
Line up the “subject” of the photo with a cross intersection, such as an individual’s face or eye line.
Use the grid lines to create a shot that appears symmetrical.
Filming
Vlogs And Clips
Quick Interview? Use Small Wireless Earbuds As A Microphone
Avoid As Much Ambient Noise As Possible
Use “Rule of Thirds”
Use The Best Lighting Possible
Upload In Maximum Quality, Use BOX If Necessary
Marketing Team Tips
For Those Quick Projects
Apple EarPods Are The Best Option For A Wireless Microphone
The Free iMovie App On Apple Computers Has A Video Stabilizer And Background Noise Suppression Features
The Free Canva App Is Perfect If You Need A Quick Design Idea
910 E. 169th Street
Westfield, IN 46074
