Did you know that in 2020, e-commerce represented over 16% of total global retail sales? The rise in online ordering, particularly in retail, has also brought an increase in returns.
Customers who purchase online are sacrificing the assurance that comes with purchasing in brick-and-mortar stores for the convenience of having that product delivered to their door. However, because they cannot touch the product before they buy it online – or try it on – returns are also on the rise. RetailWire estimates that returns for online purchases vary between 15 to 30 percent of total orders.
Traditionally, returns can cause headaches for fulfillment centers. Because fulfillment centers are focused on doing what they do best – fulfilling orders – returns can become an afterthought. In areas with labor shortages, they can affect labor costs within a facility and even affect service labor agreements because your staff, previously dedicated to fulfilling orders, now must handle this influx of returned products into your facility.
However, handling returns is not about just getting the product back into your facility. It is about getting it back into a forward pick location in an efficient way. In the meantime, what are you doing with the product? Is it going into reserve? Does it just sit in an area until the product needs replenishing? Often, there is no efficient way to handle them, and the cost is not often passed along to the consumer, making operations less profitable.
Large and midsize fulfillment centers often turn to third-party logistics firms to handle them on their behalf, a sometimes-costly decision. However, even companies who hired 3PL firms see those firms hire specialty firms to come in and handle returns. At what point does it make sense for you to save some costs and bring the operation in-house?
Here are three key factors when it comes down to evaluating whether to take on the challenge of reverse logistics:
- Do you have the dedicated space? Your traditional receiving area is likely set up to accept full pallet shipments of your store’s products. However, by nature, these returns will be smaller because they are single item-versions of the pallet’s products. The size of the space you need will depend mainly on the size of the product, the volume of the product sold, the size of your facility, and the return rate of products stored.
- Can you allocate additional labor? By handling returns in-house, fulfillment centers will need to recognize that additional labor will need to be dedicated to accommodating putting the products back into available storage. That variable will likely be significantly affected by how well your processes are designed to get this material back into a pickable location after it is received back in your facility.
- Do you have the appropriate software? Some outdated or low-level warehouse management systems (WMS) may not have the functionality to accommodate returns, or at least they might not make it easy on your system. An integrated WMS with a scanning function that automatically puts the product back in the system must at least let your team know the returned product is back in the system, if not where it is within your facility.
Several other variables could affect this decision that will depend on your industry, facility, and order frequency. Ultimately, you will need to formulate a well-defined strategy behind this decision. The goal should be to have a closed-loop supply chain with little-to-low waste.
If you need some assistance in looking at your operations and determining whether this is a correct decision, we are here to help. We can evaluate your processes, people, and products and help you determine the equipment and workflows you would require taking on the reverse logistics challenge.
We can connect you with the appropriate equipment – from conveyor and sortation to pack stations or automatic bagging systems – and set your team up for success in this endeavor. Give us a call today!