Some people call the “Amazon Effect” a disruption. Some people recognize it as an evolution of the retail market. While both may be true, one thing we all can agree on is how consumers are changing their expectations on delivery – both in terms of timing and specificity.
However, the “Amazon Effect” is not changing the retail industry alone. Shipping, wholesalers, warehouses, and other sectors that branch off the retail industry are all undergoing seismic changes in how to meet customers’ new levels of expediency. Essentially, there is an expectation that consumers are buying online. When they buy online, they want their product as soon as possible. In order to meet these new expectations, every point on the delivery supply chain needs to adjust accordingly. According to Forbes’ Insights Team:
Customer demands for ever more rapid fulfillment are forcing businesses of all kinds to warehouse their goods ever closer to intermediate and end-customers… Getting goods to consumers faster means “seven, eight or nine touches moving the freight to a network of warehouses and forward positions.” In short, says the executive, “that final mile is being redefined almost every day.”
When change is happening as quickly as it is, decision-makers who are “forward-thinking” are getting ahead of the curve.
Being “forward-thinking” means evaluating all aspects of your operations to maximize efficiencies — either by reducing inefficiencies or by introducing new technologies to meet your customers where demand is shifting. In a sense, you know there are changes in your clients’ expectations coming if they have not already changed.
What Are Your Options?
- You can be proactive and adjust your operations now. Get ahead of your clients and provide a seamless experience in catering to their needs.
- You can be reactive and wait until your clients require you to change. Run the risk of your clients having a disruption of service when their needs change.
- You can never adjust to changes in your industry. Good luck with that.
When you are ready to explore your options to adjust to changes in delivery expectations, we are here to help. Storage Solutions has decades of combined experience in working with our clients and partners to optimize – not just for today’s needs, but for tomorrow’s growth as well.